In this age of fast-paced social media, news and views are shared throughout the world in seconds. This timely title critically examines the elements of journalism, truth and perspective, sources of news, as well as bias and objectivity to help readers make informed choices about the accuracy of news and information. Readers will gain an understanding of what journalism is and how the medium can shape the message being presented.
Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
Do you see people who look and talk like you in media? Are the people who have the most influence on you your age, gender, ethnicity, or even body type? How do we understand ourselves if we don’t see ourselves represented in the world? Representation in Media takes a careful look at how point of view is crafted to represent the views and ideologies of just a portion of the population, and why lack of diversity in media should matter to us all.
Corvette is often called the Great American Sports Car. This dynamic new title gives an in-depth look at the history behind this great automobilefrom its inception in 1953 to the present. The book includes information about racing, restoration, and technological innovations. Detailed photographs, extensive details, and specs give readers an insiders look at the evolution of one of the worlds most iconic cars.
Managing Green Spaces introduces the many available jobs in wilderness and wildlife management. Potential careers include park-services jobs, trail designing, security and police work, and emergency services in case of fires, floods, and other natural disasters.
Muhammad Ali was born as Cassius Clay in Louisville, Kentucky. Early in his life, his skills developed from those he needed to stand up to a playground bully into the championship form that earned him a gold medal in the 1960 Olympics. As a professional fighter, Ali became known not just for the speed and agility with which he won three world heavyweight championships, but also for his charm, wit, and showmanship. Outside the ring, the courage of his stand against the military draft made him both a revered cultural hero and a lightning rod for the issues that divided Americans during the Vietnam War. In the decades following his boxing career, Ali has become regarded as one of the most recognized people on the planet. He has lent his name, influence, and generosity to a host of humanitarian causes. Today, having earned the affection of billions of people worldwide, the peoples champ is, as ever, The Greatest.
Imprisoned for 27 years, Nelson Mandela became a symbol in the fight against the oppression of the black majority by South Africa's apartheid government. The first in his family to attend school, Mandela was given the English name Nelson by his teacher on his first day. As Mandela moved up the educational ladder, he became more and more involved in social justice. When he became a lawyer, he joined the African National Congress (ANC), an organization whose purpose was to increase the rights of black South Africans. In 1961, Mandela helped found a military branch of the ANC that used guerrilla attacks against the government. His imprisonment became a rallying point for black South Africansand eventually the world. International pressure against the government helped bring about the end of apartheid and Mandela's release in 1990. Mandela was elected president, serving from 1994 to 1999, and remains a figure revered and loved by his grateful nation.
By the time Roberta Bondar became Canada's first woman in space in 1992, she already had careers as a doctor, a scientist, and a professional photographer. Born in 1945 in Sault Ste. Marie, Ontario, a town on the border between Canada and the United States, Roberta has had an active career in both countries. Today she is well known for her continuing work on behalf of the planet, writing and appearing on TV and in documentaries, covering Space Shuttle launches at the Kennedy Space Center in Florida, and shedding new light on the needs of the natural world.
Before they spearheaded the musical phenomenon called the British Invasion, John Lennon, Paul McCartney, George Harrison, and Ringo Starr were just four kids from Liverpool. Throughout the 1960s, however, they embodied, as the Beatles, the musical, artistic, social, and spiritual promise of an entire generation. After their stormy breakup in 1970, the Fab Four became four solo artists, at times even appearing on each others recordings. In addition to the millions of records each band member has sold on his own since their breakup, more than 40 Beatles compilation albums have been released and continue to sell millions of copies. To this day, more than one billion Beatles recordings have sold, and thousands of books, academic papers, blogs, and websites are dedicated to the group. Despite being the Beatles for only a decade, John, Paul, George, and Ringo together formed the most successfuland arguably the most influentialmusical group in history.
Albert Einstein was a theoretical physicist and an intellectual giant of the twentieth century. This fascinating biography reveals Einsteins life story, and how his theories changed the way we looked at the universe. Born in Germany in 1879, Einstein focused his studies on science and mathematics. He won a Nobel Prize in Physics and was instrumental in persuading U.S. President Roosevelt to pursue the development of the atomic bomb in World War II. Einstein published hundreds of research papers, articles, and books and lectured at universities in Europe and the United States until his death in 1955. Einsteins name is synonymous with genius, and, not surprisingly, his brain has been preserved for study.
Steve Jobs was a pioneer of the personal computer age. This compelling biography describes his life and career as a visionary entrepreneur who helped usher the world into the digital agein style and comfort. Born in 1955, Jobs grew up tinkering with electronics in the garage with his father. Although he dropped out of college, he would follow his passion for electronics and become well known for founding the computer company Apple. Equally well known for his uncompromising product philosophy, he continued to innovate in the fields of animation, personal electronics, and marketing. Both Jobs and Apple had their share of ups and downs. After an amazing comeback in the 2000s, Jobs was diagnosed with cancer and passed away at the early age of 56 in 2011.
Politician Al Gore has lent both his voice and his political influence in the fight against global warming. His work and creative energy have earned him numerous forms of public recognition, most notably the 2007 Nobel Peace Prize.
David Suzuki is a prominent environmental activist. Throughout his adult life, he has been the creative force behind numerous television shows on science and the environment. He has used his voice to advocate for the environment and to take to task political leaders whose action and inaction have been part of the problem behind the global warming crisis.
Ed Begley, Jr. is a Hollywood actor, who inspires, entertains, and motivates a new generation of environmental activists, fans, and consumers with his all-encompassing green lifestyle. Whether he is promoting his own line of green products, lending his voice to further environmental awareness and action, or walking the walk of the life he touts in his own solar-powered home the star of Living with Ed is constantly on the lookout for ways to live more green - and get others onboard in the process.
Rachel Carson was a marine writer, biologist, and ecologist whose work inspired millions to take seriously the danger that human activity poses to the environment. She both revealed the wonders of the natural world and exposed the sinister threat to that world posed by DDT and other pesticides.
At a time when much of the United States was still racially segregated, Jackie Robinson smashed the color barrier to become the first African-American player in Major League Baseball. Born in 1919 to a family of sharecroppers, Robinson excelled in sports throughout his school years. After serving briefly in the army during WWII, he briefly played ball in the Negro Leagues. At about the same time, a handful of all-white Major League teams paid lip service to trying out black players. But it was when Robinson played his first game for the Brooklyn Dodgers in 1947 that he became a part of what would be called "The Noble Experiment." Outspoken in the past when it came to racial injustice, Robinson endured racist jeers from fans and players, and even death threats, with dignity and composure. His historic feat of crossing baseball's "color line" became a symbol in the American civil rights movement in the decades that followed.
In this thought-provoking title, readers learn about the commercial journey behind their favorite clothing and how their own buying choices impact the world. Learn all about the supply chain, the conditions workers endure in sweatshops, and who makes money on the final purchase price of a garment.
In this fascinating title, readers find out about the food supply chain, fair trade, and how our eating habits affect our health. With debate boxes and contemporary case studies, readers also discover the environmental impacts their food purchases have on the planet.
What happens to your old phone or computer when you need an upgrade? What rights does the worker who built your phone have? This thought-provoking title helps readers discover the answers to these questions and many more. Find out about the links between supply, demand, and labor conditions, and the resources that are needed to build just one computer.
In this interesting title, readers learn about the process of manufacturing toys and the materials that are used. Environmental issues and working conditions are revealed, shedding new light on where todays childrens favorite toys come from. Readers will also learn about new efforts companies are making to provide their workers with fair wages and safe working conditions around the world.
This fascinating title chronicles the U.S. bombing of these Japanese cities during World War II. Topics include the development of the atomic bomb, Trumans decision to drop the bombs, and the long-term consequences of this historical event. Primary source accounts present reactions from both sides.
In 1922, archaeologist Howard Carter discovered King Tutankhamens tomb. In addition to unearthing astonishing artifacts, Carters discovery revealed fascinating details about King Tuts life and provided insight into ancient Egyptian culture. Engaging, approachable text and vivid images take readers inside the pharaohs tomb as they discover ancient treasures and learn how such artifacts shed light on King Tuts reign, his familys dynasty, the mystery surrounding his death, and the theories of King Tuts curse
This engaging title begins with a recount of the events of October 29, 1929, better known as Black Thursday, to mark the dawn of the Great Depression era. Readers will discover the causes of the depression, its affect on people across North America, and how governments responded to it. Readers will also draw comparisons to modern-day economic trials.
The forced removal of the Cherokee from their land changed not only the lives of the Native people, but also, the course of American history. This gripping title examines the events leading up to the removal of the Cherokee from their native lands, the suffering endured on the Trail of Tears, and the struggles they faced once reaching their new land in present-day Oklahoma. The book also includes information about the Cherokee nation today.
This fact-filled title profiles the celebrated heroes and unfortunate zeroes throughout Olympic history. Readers will learn about great athletic achievements and tales of scandal and dishonor.