Search Results: 2 books from 2 publishers. Learn more

Power and Persuasion in Media and Advertising

Susan Brophy Down (author)

Publisher: Crabtree Publishing Company ISBN: 9781427120403

Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

Can Your Smartphone Change the World?

Erinne Paisley (author)

Publisher: Orca Book Publishers ISBN: 9781459813045

Can Your Smartphone Change the World?is a twenty-first-century guide for anyone who has access to a smartphone. This how-to manual looks at specific ways you can create social change through the tap of a screen. Filled with examples of successful hashtag campaigns, viral videos and new socially conscious apps, the book provides practical advice for using your smartphone as a tool for social justice.