Campaign ads are inescapable, especially in election years. Asking Questions about Political Campaigns shows what goes into those ads, how successful campaigns get their messages across, and how political campaigns and the media influence each other. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
The world of gaming has changed a lot since the days of Pong and PacMan. Asking Questions about Video Games gives young readers a look at the technology behind today's games, the messages they send, and what they say about our values as a culture. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Hollywood has provided one of the most popular forms of entertainment for the past century. Asking Questions about How Hollywood Movies Get Made goes behind the scenes to show how a movie goes from concept to final product, discusses what makes for a successful movie, and looks at where the box office money goes. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Turn old fleece into something new and exciting with Hacking Fashion: Fleece. Students learn the art of innovation through detailed explanations and hands-on activities built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
In this book, students see the NextGen Science process at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of compost and how it works. The NextGen Science process pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
Oil is one of our most important natural resources. The searches for new sources - and options for alternative sources - are outlined here.
Long known as a potential power source, geothermal energy - heated water from within the Earth - is now being tapped. This book outlines those efforts and looks to the future.
For years, people have used water power to provide electricity. This study recaps that history and describes exciting new techniques.
Recent advances in harnessing energy from the wind, sun, and tides are explored. People are encouraged to seek resources beyond fossil fuels.
Many little-known facts about electric power - and the grid that controls much of it - are explained in this fascinating book.
We currently rely on nonrenewable sources, such as oil, for most of our fuel. Scientists are working on new fuels from crops and other materials to help ease future dependence on nonrenewable resources.
Did you know that gasoline is made from petroleum that is extracted from deep inside Earth? And that the government of Saudi Arabia owns the world's largest petroleum corporation? Read this book to find out more about how petroleum is turned into gasoline and how that gasoline ends up in the tank of cars around the world.
What is a watershed? Why are watersheds important? What is it like to live where there is no clean, safe water supply? Read this book to find out more about the importance of watersheds and how you can help in the fight to keep Earth's freshwater sources clean and safe.
Readers will find out more about the history of jeans worldwide, and how jeans are made, from the cotton picked from the fields to the processing plant and onto jean and clothing stores worldwide, making jeans truly a Global Product.
What are women's rights? Don't all women have the same rights as men? What are the consequences of gender inequality? Find out more about the legal and cultural practices that foster inequality and start thinking about what you think should be done to confront the issue.
The mountain gorillas of Central Africa are a critically endangered species because of poaching, hunting, habitat loss, exposure to human diseases, and war. Readers will find out more about how people are working together to save these animals through habitat conservation and education.
At one time, the howling of gray wolves was a common sound throughout North America. Readers will learn more about these pack animals and what brought them to the edge of extinction. They will also find out more about the steps that have been taken to reintroduce gray wolves to the territories where they once roamed freely.
With fascinating information and facts, alongside beautiful pictures, students will learn about the Karner Blue Butterfly, its status on the endangered species list, why it has become endangered, and how it is planning on staging a comeback on the road to recovery.
The graceful, little key deer lives in the Florida Keys. Readers will learn more about these deer, how they became endangered, and what conservation groups are doing to help them make a comeback.
Gray whales live in the Pacific Ocean and can grow to be 50 feet (15 meters) long. Readers will discover how whale hunters brought these huge mammals to near extinction and how people are working together to help these giants of the sea fight for survival.
The whooping crane is a unique bird found only in North America and known for its whooping call great height for a bird. Readers will learn about the whooping crane's fight for survival as hunters killed them for their beautiful feathers and humans drained their wetland habitats to build houses.
The American bison was hunted to near extinction in the 1800s as settlers moved west across what is now the United States. Readers will learn about this animal that is a symbol of the American West and find out what steps were taken to help increase the American bison population.
Readers are introduced the habitat and lifestyle of the American Alligator and learn how the American Alligator is making a comeback from near extinction. Find out how people in the southeastern United States are learning to live with these amazing creatures.
An elephant seal has a thick layer of blubber that keeps it from freezing in cold northern waters. This protective layer of blubber was prized by hunters who killed so many elephant seals that there were fewer than 100 left alive. Discover how government leaders and others took action to save these sea mammals from extinction.
