Search Results: 3 books from 1 publisher. Learn more

What is Environmental Entrepreneurship?

Alexander Offord (author)

Publisher: Crabtree Publishing Company ISBN: 9781427118226

This forward-looking book explores a unique field of entrepreneurship, in which innovative individuals directly address, or work toward addressing, environmental challenges in our world. Offering an important look at the ways entrepreneurship can tackle global issues, this title engages readers through real-world examples, discussion prompts, and critical thinking questions. The title encourages readers to recognize and take on the skills and mindset needed to achieve success as an environmental entrepreneur.

Power and Persuasion in Media and Advertising

Susan Brophy Down (author)

Publisher: Crabtree Publishing Company ISBN: 9781427120403

Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

Communicating in the Digital World

Anastasia Suen (author)

Publisher: Crabtree Publishing Company ISBN: 9781427120441

From email and twitter to blogs and wikis, readers are encouraged to be safe, positive, and mindful contributors in the digital environment. Readers will learn how to choose the appropriate digital tools to communicate for various purposes.