Food advertising is seemingly everywhere. But what messages are advertisers sending when they try to get consumers to purchase their products? Asking Questions about Food Advertising looks at who pays for ads, their intended targets, and the tricks of the trade used to influence consumers' decisions. Case studies prompt inquiry, further thinking, and close examination of specific issues. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
In this book, students see the NextGen Science process at work in a real-world situation. Readers practice close reading as they look for clues that will lead to a deeper understanding of structures and engineering. The NextGen Science process pushes students to apply critical thinking as they learn new methods of exploration and build on concepts they may already know. Additional tools, including a glossary and index, help students learn new vocabulary and locate information.
Turn old fleece into something new and exciting with Hacking Fashion: Fleece. Students learn the art of innovation through detailed explanations and hands-on activities built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Scratch helps children design computer games, animations, and interactive stories from the ground up and share them with people around the world. In this book, students explore Scratch through detailed explanations built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
With projects ranging from posters to clothing, this book helps readers explore the art of silk screening. Students learn through detailed descriptions built to foster creativity and problem solving. Fun, engaging text introduces readers to new ideas and builds on maker-related concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Readers will learn what it takes to succeed as a wildlife photographer. The book also explains the necessary educational steps, useful character traits, potential hazards, and daily job tasks related to this career. Sidebars include thought-provoking trivia. Questions in the backmatter ask for text-dependent analysis. Photos, a glossary, and additional resources are included.
Readers will learn what it takes to succeed as a sound engineer. The book also explains the necessary educational steps, useful character traits, potential hazards, and daily job tasks related to this career. Sidebars include thought-provoking trivia. Questions in the backmatter ask for text-dependent analysis. Photos, a glossary, and additional resources are included.
Walk down the street of just about any city in the world and you will see someone listening to music on an MP3 player. This book will introduce readers to the history behind the development of MP3 Players and take them on a journey to companies around the world where they are manufactured.
From sound effects in video games and movies to surround-sound theatres, this fact-filled book explores the many ways audio engineers apply the science of sound. Readers will explore how sound travels and the characteristics of sound waves. Readers will also learn how to combine their understanding of sound science and the engineering design process to tackle a design challenge of their own.
Music, movies and television, sports all make use of sound engineers. This book describes the tasks and expectations of this cool job.
Photography is so much a part of life today that the average person my encounter more than 1,000 camera images a day. Cameras are now integrated with cell phones, digital images can be sent instantly to almost anywhere in the world. How is this possible? Innovation! This book helps students understand the role innovation has played in the development of the camera.
Radio has been commercially available since the late 1800's. But today's radio is has evolved greatly over the last 200 years. What factors drove this evolution? Using a product that kids are familiar with, radio, this book introduces kids to the concept of innovation and its impact on their everyday life.
Television has been commercially available since the late 1930's. But today's television is very different from the TV our grandparents knew. Using a product that kids are familiar with, television, this book introduces kids to the concept of innovation and its impact on their everyday life.
Somewhere along the way, something happened to give art that crucial kick that gave life to still images: motion. The art of animation, both hand-drawn and computer-animated, has a long and rich history spanning nearly a century of experimentation and innovation. This book helps students understand the role innovation has played in the development of animation industry.
Kids have always loved movies. But the way they make, access, buy, and listen to movies has changed radically over the years. What has driven this change? Innovation! This book uses Movies to get students to think critically about the impact of innovation.
Kids have always loved music. But the way they make, access, buy, and listen to music has changed radically over the years. What has driven this change? Innovation! This book uses music to get students to think critically about the impact of innovation.
Learn how the European Renaissance came to be! See those most notably involved in this fascinating era. Take a look inside a typical Renaissance home. Follow along as great strides were made in trade, exploration, religion, architecture, and the arts.
Great Ideas of the Renaissance surveys the major advances that were made in art, architecture, sculpture, science, medicine, transportation, and culture. Merchants, monarchs, and religious leaders all promoted and encouraged creativity, and artists, scientists, and great thinkers pushed back the frontiers of philosophy, the arts, mathematics, and technology.
An instructional guide created for youngsters tells them what they need to know to begin podcasting. It includes text and hands on activities designed to educate and entertain young readers.
This books helps students learn how to harness the power of video to inform and entertain. Includes background information and practical hands on activities.
An instructional guide created for youngsters tells them what they need to know to capture and share those special events digitally.
Part of the Career and Tech Education series, this book explains many aspects of the job of a Multimedia Artist and Animator, including training and skills needed.
Learn how to create computer-generated 3D models like the ones used in video games and animated films. Readers will blend their art and technology skills as they learn how to use the program SketchUp. Photos, sidebars, and callouts help readers draw connections between new concepts in this book and other makers-related concepts they may already know. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Learn how to think critically about the design of things you want to make. Readers will learn to analyze the efficiency of their plans, while still feeling encouraged to push forward with new ideas. Photos, sidebars, and callouts help readers draw connections between new concepts in this book and other makers-related concepts they may already know. Additional text features and search tools, including a glossary and an index, help students locate information and learn new words.
Discover how technicians create the stunning special effects in your favorite movies.
