Go ahead, buy it. You know you want it.…How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
In this age of fast-paced social media, news and views are shared throughout the world in seconds. This timely title critically examines the elements of journalism, truth and perspective, sources of news, as well as bias and objectivity to help readers make informed choices about the accuracy of news and information. Readers will gain an understanding of what journalism is and how the medium can shape the message being presented.
Do you see people who look and talk like you in media? Are the people who have the most influence on you your age, gender, ethnicity, or even body type? How do we understand ourselves if we don’t see ourselves represented in the world? Representation in Media takes a careful look at how point of view is crafted to represent the views and ideologies of just a portion of the population, and why lack of diversity in media should matter to us all.
A Founding Father of the United States, Thomas Jefferson once wrote that a free press is important to a functioning democracy. In other words, without critical and reliable press, a society and government cannot be held to account. This engaging title takes a probing look at what press freedom and censorship means, as well as where people find information, who owns and controls the press in a “free world,” and what makes good, reliable journalism.
This informative book teaches early readers about the important impact the government has on our lives. Readers will learn about taxes, the three branches of government, voting, and more through bright images and supportive text. A table of contents, glossary, and index are included to aid in helping readers better understand the content.
Investigates 12 great moments in the history of newspapers. Includes amazing facts along with information about key players and innovations.
Investigates 12 great moments in the history of radio. Includes amazing facts along with information about key players and innovations.