Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by Pokémon Go players.
Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on everything from pencils to airplanes. This title explores Hello Kitty’s rise to fame and what we can expect from the brand in the future.
Barbie is popular enough to be recognized by her first name alone. But does Barbie have a last name? In this book, fluent readers can find the answer to that question while discovering other interesting information about Barbie. The famous doll's life story is on full display in this title.
Netflix has played a role in making binge-watching a thing. Seventy percent of its users watch television series episode after episode after episode in one sitting! This children’s book rewinds Netflix back to its beginning, when the focus was mailing DVDs, and then expands upon the company’s growth over a decade.
The brotherly trio of George, Charles, and Edward Parker built the Parker Brothers game brand. George, the youngest, was the inventor of the bunch. His board game Banking set the company in motion in 1883. In this business biography, young readers will learn what can happen when someone rolls the dice with an idea.
Since the 1980s, the My Little Pony brand has worked to spread a message of friendship and happiness to its many fans around the world. In addition to its toys and television, My Little Pony has taken its mission to the streets through campaigns such as the International Day of Friendship. This title gallops through the history and development of the cute and positive brand!
According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars’ appeal? In this biography of a brand, growing readers will learn why the production of Hot Wheels has stayed strong since the cars' first release in the 1960s.