More than a hundred years ago, Kraft started with one man's desire to make cheese accessible and long lasting. After many experiments in his kitchen, James L. Kraft came up with processed cheese by 1916. This innovation was the first of many successes! Today, Kraft is known for its cheese Singles, Macaroni & Cheese, and many more recognized items. Kraft will inspire hungry readers with its growing product line and powerhouse partnerships.
As the “Queen of Dairy”, DQ captures the hearts and bellies of ice cream lovers worldwide. Dairy Queen began by selling soft serve ice cream cones with a curl on top. Soon, malts, shakes, banana splits, and more treats were added to the menu. Today, DQ has more than 6,000 stores that offer a variety of items, from thick Blizzards to crispy Chicken Strip Baskets. Readers will enjoy learning about Dairy Queen's history in this flavorful title for eager minds.
As the company who brought you Rugrats, SpongeBob SquarePants, iCarly, and other loved shows, Nickelodeon has earned its rank as one of the top-rated cable networks in history. Originally called Pinwheel, this entertainment business has come a long way from dumping green slime on show contestants to earning an Academy Award for Rango, a feature film. Young readers will channel their minds to discovering more about Nickelodeon in this fun title.
Alien robots from the planet Cybertron, Transformers characters have a fascinating backstory. They also have the special ability to alter their form for battle, morphing into weapons and machines. Advancing readers will be intrigued to learn more about how the Transformers brand has changed over the years.
This super power technology company was built on a mission to create a place where engineers could freely work and achieve their potential. When post-war Japan entered a reconstruction period, Sony founder, Masaru Ibuka, sought to contribute to the new era, first making radios and other communication devices. Today, Sony produces high-tech televisions, cameras, gaming systems, and more. Find out more about Sony's fascinating history and successes in this title for active minds.
In 1908, Henry Ford changed the automobile industry with his Model T. It was simple, affordable, and revolutionary! Two years later, Ford launched a moving assembly line that transformed manufacturing. Creative designs and innovations have made the company a successful household name. Eager readers will learn about Ford's dreams and accomplishments in this inspiring title.
According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars’ appeal? In this biography of a brand, growing readers will learn why the production of Hot Wheels has stayed strong since the cars' first release in the 1960s.