According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars’ appeal? In this biography of a brand, growing readers will learn why the production of Hot Wheels has stayed strong since the cars' first release in the 1960s.
Nearly fifty years ago, Reyn Guyer created the original Nerf ball. The lightweight toy appealed to many because it couldn't cause any damage! Since then, Nerf has blasted its way to becoming one of Hasbros top brands. Learn more about the evolution of Nerf in this fun book for active minds.
From the start, American Girl has cared about representing diversity with its dolls. Its original young girl dolls—Samantha, Kirsten, and Molly—were introduced at a time when it was difficult to find dolls not in baby form. In this title, growing readers are likely to see dolls that look a lot like them!
Barbie is popular enough to be recognized by her first name alone. But does Barbie have a last name? In this book, fluent readers can find the answer to that question while discovering other interesting information about Barbie. The famous doll's life story is on full display in this title.
Since the 1980s, the My Little Pony brand has worked to spread a message of friendship and happiness to its many fans around the world. In addition to its toys and television, My Little Pony has taken its mission to the streets through campaigns such as the International Day of Friendship. This title gallops through the history and development of the cute and positive brand!
Netflix has played a role in making binge-watching a thing. Seventy percent of its users watch television series episode after episode after episode in one sitting! This children’s book rewinds Netflix back to its beginning, when the focus was mailing DVDs, and then expands upon the company’s growth over a decade.
The brotherly trio of George, Charles, and Edward Parker built the Parker Brothers game brand. George, the youngest, was the inventor of the bunch. His board game Banking set the company in motion in 1883. In this business biography, young readers will learn what can happen when someone rolls the dice with an idea.